Experts in how to open a role play venue

From our beginning as a play centre striving to bring something different to parents in Norfolk, Tots Town has evolved to be a national influencing brand.

We knew we had something special when people asked us to help them open play venues… so we did! We have been helping people open play venues since 2016 with our Start-Up Service (click here for details) and follow-on support (click here).  We design indoor play websites and booking systems, and can review current online presence to increase profits. Alternatively, Tots Town franchises can help you at all levels to set up your own role play centre and provide long-term business partnerships.  Get in touch to find out how we can help you.

Experts in the business of play.

Be Your Own Boss, With A Team Behind You

You are unique, and so is your imagination and that of every child that enters your play venue.

With Us, Be Creative

When your role play venue is built, it will bring together the fundamentals of the Tots Town brand along with your own inspiration.

All of our play venues will have their own design twist, are sized to suit the area, and give the same high quality wonderful customer experience that keeps families coming back to play.

Freedom, Flexibility, Support

As a franchisee, you will own and run your own business, and with it pride and fulfilment.

We will bring the knowledge, experience and know-how that successfully applied can make your business a success. As your own business, you can balance your family life around business needs; it’s all under your control.

Submit An Enquiry

You can ask us any questions and find out if running a play venue will sut you. The call lasts around 10 minutes.
We will protect your data and keep it secret; we will only use your email in relation to receiving blogs and contacting you about your enquiry.

6 Steps to Ownership

Contact Us For A Quick Chat

Let's introduce ourselves and find out a bit more about each other.

Visit Tots Town

See why families love making memories at role play venues

Application & Suitability Appraisal

Apply for consideration. We can help every step of the way.

Detailed Discussions

Final, longer discussions - dotting the 'i's, crossing the 't's.

Final Considerations

Imagine how it'll all fit with your life and finances.

Go For It!

Get started with your new children's role play business!

Further Reading…

  • 6. Winter Ice-Cream……you must be kidding? Ice-cream sounds strange at this time of year but children never tire of role-playing with ice creams. This set by Great Little Trading Company adds a magic twist with jokes on the ice cream stick. It brings us straight......

  • Download these free Halloween colouring sheets by Tots Town, featuring pumpkins, potions and magic recipes....

  • Updated: 24 Nov. The latest government guidelines are now very clear for England. After the November lockdown, areas in Tier 3 (in England) must see all indoor play close (soft play, role play, trampoline, ninja warrior etc). It is a general leisure industry closure with......