13 Oct Booking systems for indoor play venues – cheap, quick, easy, effective
Designing beautiful, quick and easy booking systems and websites for indoor play venues. We also work with owners to tweak every part of the customer experience to maximise sales. Need to increase sales or reduce costs? We charge by the hour and always start with a free consultation. Read our updated booking system blog below to discover more about our passions for generating brilliant customer experience as well as owner profits.
Purchased an item on Amazon via a mobile device recently? You can simply click ‘Buy Now’ and then after a quick swipe to confirm, it will automatically be paid for and on its way. By contrast, one of our team recently tried to book a family leisure activity. Twice in the booking process they clicked the prominent ‘reset’ button instead of the smaller ‘continue’ button. Each time it was another 6 clicks to simply choose the play session. Then like a small sledge hammer to enthusiasm, you were forced to create an account and make up a complex banking level password. Once that was complete you had to choose another option and then click again to get to the payment window. Then, before they finally paid they wanted to check the time they were booking, but it didn’t show it on screen and wouldn’t let you go back. So they gave up and had a cup of tea instead.
No-one likes fussiness. We have seen a lot of website booking systems in our time; disjointed badly designed and bossy websites put off customers. If you have a website with more than a few clicks to purchase, then you probably have people giving up on booking. You may want to ask us, or your own developer, to give it a makeover.
*** Updated 10 Sep 2020*** We’ve recently been asked about adding booking systems to websites in order to manage Coronavirus pre-bookings. Here’s some general points to note:
1. Customer Experience matters: The booking system needs to be intuitive, flexible and easy to use. But, it also needs to be worthwhile. If the first thing a customer experiences of your business is a clunky slow confusing booking system, it just leads to grumpy customers before they even walk in the door. Make their first experience a good one and they will arrive happy.
2. Good Customer Experience Generates More Sales. A professional ecommerce provider will make you more money. A good booking system is like a good efficient polite salesperson who sells your product well, turns every inquiry in to a sale, targets the right product to people at the right time and takes money effortlessly. It makes people come to play during quiet times, upsells extras and makes their customer experience so much better. The salesperson needs to be dressed appropriately, talk appropriately and know when to convert an inquiry to a sale. A good booking system does this and uses payment providers that charge only small fees (around 0.5%). Basic generic booking systems can have the basic functionality but not work in the way that gets the extra sales or are limited to using expensive card payment providers (1.5%). Often you have to spend more money to earn more money.
3. A good booking system is great for you and your staff. It’s not just about selling tickets; it’s helping customers arrive ready to play, aware of the rules you want them to follow. If your customers often phone to say they are lost, or don’t bring masks/socks or think paying £5 to enter means they can bring a cake and candles or a Happy Meal in with them, then you are definitely experiencing the rich tapestry of life that we call ‘customers’. They take up your time to manage, and can leave bad reviews online, all of which costs you money. But a well thought out website and booking system experience stops these things happening by making people aware of what is expected from them before they arrive. We used to talk about a ‘Rule of 3’ , which is now a little awkward with the PMs new Rule of 6…..but the rule of 3 was to tell people important information 3 times during the booking process. After the 3rd time, the information sticks.
4. It should make you more money. A good booking system will take customers money 24 hrs a day, 7 days a week, sell gift vouchers (which may or nay not be used), answer questions so customers don’t have to call, but…..most importantly, it turns ‘I might visit’ customers into ‘I will visit’ customers. Do you have a peak of visitors at 11am?….. a good booking system absolutely will make some of these arrive earlier and later, helping make best use of the capacity throughout the whole day.Finally, we have mentioned ‘booking experience’. We absolutely believe a booking system is not just the software; it is the right words, the colours, the pictures, the flow of pages, the pricing, the add-ons….it’s the complete experience that makes people choose whether to spend or not. Why do Disney play music in their theme parks? Because it adds to the experience and makes you feel happy to spend more money and want to visit again.
We can quickly make great booking systems for you, and because we run a play venue ourselves and work with other venue owners, we know pretty well what owners need and want, rather than what an e-commerce provider thinks you need/want. Get in contact and find out if you want to be best business buddies!
Don’t want to a quote but want to use all our experience….. have a look here https://tots-town.co.uk/…/open-a-role-play-centre…/